BBA (Specialising in Marketing)

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Program Info [ edit/improve ]

Program Name:
BBA (Specialising in Marketing)
Bachelor Level
Affiliated To:
London Metropolitan University (London Met)
Program Duration:
48 Months
Academic Year:
Evaluation Method:
Cost Range:

Detail Inforamation

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In recent years, dynamic changes in society have presented challenges and opportunities for all organisations. Thus focused, targeted marketing increasingly becomes a key factor in business success. This highly vocational course will provide students with marketing knowledge and skills that can be applied in many different sectors. The course takes a progressive and critical approach to the ways in which organisations identify and respond to their customersu2019 needs by exploring essential marketing concepts and tools and showing how to apply them successfully and effectively.

Career Prospects
The broad range of business skills this degree provides means that you will be able to consider a range of career options on graduation. However, the real value will clearly be gained by those looking to pursue a career in marketing.
> Market Researcher
> Marketing Communications Manager
> Media Buyer
> Media Research Analyst
> Interactive Media Planner
> Brand Manager
> Direct Marketing Manager
> Event Marketing Specialist

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Entry Requirements
4 - Year Bachelor's Degree Track
> HSEB Aggregate 45% and above; SLC Maths 50% and above; HSEB Yr 12 English 50% or;
> Min. 3 'A' level passes with grade E (subjected to final approval from LMBS); Pass in General Paper at 'AS' level
> Candidate who do not meet the English requirement can substitute with IELTS 5.5 (min. score of 5.5 in each component)

All applications will be subjected to London Metropolitan University's final approval.    

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Year 1
Core Modules
> Foundation English
> Foundation Studies Plus
> Using and Managing Data and Information
> The Context of Business

Year 2
Core Modules
> Managing Information and Accounting
> Global Business Environment
> Global Challenges for Business
> People Management
> Introduction to Marketing
> Introduction to Financial Services

Year 3
Core Modules
> Business Decision Making
> Entrepreneurship, Innovation and Leadership
> Marketing
> Investment Analysis
> International Marketing
> The International Economy

Year 4
Core Modules
> Strategy: Choices and Impact
> Management Investigation and Recruitment Report
> Multinational Finance
> Global Economic Issues

Electives (choose any 2)
> Marketing Planning and Control
> Services Marketing
> Project Management

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